February 18, 2013 by S. K. Stewart
Consider the reader
As writers we know that we need to be aware of our audience. This idea, though, is a little different for e-publishing. Our e-books are going to a different medium, a different reading experience. Our audience will have different needs other than just the content.
Jonathan Wondrusch says in The E-Book Creation Explorer’s Guide, “Every single decision you make when you create an e-book plays into the experience that your customer will have. “
Remember your reader may be reading on a computer or on a phone. You may have younger readers who expect interactive material. Maybe your content requires tables andgraphs. With an e-book, your audience may now expect color. Children’s books may be greatly enhanced with audio included.
Considering your audience now requires thinking beyond the words on the “page.”
What is a good e-book experience for you?
Step Four – Make a good experience for your reader.